We would rather share the margin than buy advertising
We are a studio, not a brand with an ad budget. What a bigger shop would spend on marketing goes to the people who actually bring us skaters and customers: the coaches and team leaders who look after a squad, the clubs and academies that outfit them, the creators whose audience skates, and the shops that resell our work. Different people, different deals — all of them on this page.
Write to [email protected] with “coach”, “creator” or “wholesale” in the subject line — a person reads it and answers, usually the same day.
Pick the one that sounds like you
Codes that keep your skaters with you
We send you a batch of six-character discount codes and you decide who gets one. It costs you nothing, and it gives your skaters a reason to feel that training with you comes with something extra. Nothing to sign, nothing to stock.
A link that pays for five years
You get your own link. Every order a viewer completes after joining on it pays you 5% of what they paid — not once, but on every order they place for the next 5 years.
Trade pricing, most of the margin to you
Clubs buying for a whole team, coaches who order every season, shops and studios selling our work on: we open a trade account and price it so that most of the margin stays on your side of the table.
I. Coaches, team leaders and clubs — codes you hand out yourself
Tell us roughly how many skaters you look after and how big a dent you would like to make, and we set up a batch of codes for you. You decide who gets one and when — a promising skater who cannot afford the competition dress, the parents who always drive, a prize at your own club competition, or your own next order.
A code is the cheapest retention tool there is. It costs you nothing, it is worth real money to the skater, and nobody has to know where it came from: we do not publish who we work with, we do not ask you to post anything, and we never tell your skaters who sent them.
Six characters, letters and numbers mixed, case-sensitive. We hand them over and stop worrying about them. Spread them across a season, save them for the skaters who need them most, or run them as a club prize.
A $20 code needs an order over $20. That is the only rule we enforce, and it exists so that a code can never cover a whole dress plus the shipping we still pay for. Each code is used once, carries an expiry date, and cannot be reactivated — if one lapses before a skater gets to it, tell us and we will issue a fresh one.
Each skater uses their own account, sends their own measurements and gets their own tracking. You never collect money, never chase nine measurements per dress and never handle a return — we take that part.
Matching dresses for a team are a different job from one custom costume, and we price them as such. Send the quantity, the styles and the date you need them by.
II. Creators, media and social accounts — a link that pays for five years
If you have an audience that skates, you do not need to sell anything on our behalf and you do not need a discount code to hand out. You need one link, and a reason for your viewers to use it.
The link is a normal account's referral link, which means the reward is attached to the person who joined through it — permanently. When a viewer lands on it, signs up and places an order, and we mark that order complete, your share is added to your account at once. It keeps working for 5 years from the day they joined, and it is not limited to their first order.
You can watch it working, too: your referrals page lists every paid order that has come through your link — order number, date and what it was worth — so you can see the traffic turning into orders weeks before the first reward is credited.
Free, straight from an account
Sign up, open your account and the link is waiting to copy. No application, no minimum audience, no revenue threshold to clear.
A list of the people you brought in
Your referrals page names everyone who signed up on your link, and the date they joined — so you can see your work landing long before the first order shows up.
Order number and what it was worth
Every paid order that comes through the link is listed with its number and total, so you can check your 5% yourself. Names, emails and measurements are never shown.
How it settles: your share is never “a credit note in a drawer”, it is recorded on your account as points, at a flat 1 point = $1. You can leave it there and spend it off your own orders at checkout, or have it paid out to your PayPal at the same rate — withdraw as often as you like, in whole dollars, and the rate is identical either way, so nothing is lost by letting it sit. Every credit shows in your points ledger with the date, the order it came from and the running balance, so you can check our numbers against yours at any time.
Payouts are sent by hand by the same people who answer your emails — there is no payment portal to fight with. Just write to [email protected] with payout in the subject line and the PayPal address you want it sent to, and we will confirm the balance with you before we send anything.
From an account, which is free. Sign up once, open the My Referrals page, and the link is sitting there ready to copy. Nothing to apply for and no revenue threshold to hit.
When the order is complete — meaning we finished the dress and closed the order. A viewer who browses, adds to the cart and never pays earns you nothing, which keeps the numbers honest on both sides.
Points are worth $1 each, whether you spend them on your own orders or ask us to pay them out. To take them out, email us with payout in the subject and your PayPal address — we check the balance with you first, then send it. No portal, no minimum waiting period.
Whatever you actually believe. We would rather you only recommend us to the viewers it genuinely suits — the ones ordering a made-to-measure costume, not the ones looking for something off a rack.
You never see a person: no names, no emails, no addresses, no measurements, no sizes — your viewers deal with us and their own accounts. What you do see is the order itself: its order number, the date and what it was worth, listed on your referrals page the moment it is paid. That is the number your reward is calculated from, so you get to check our arithmetic instead of taking our word for it. Their identity and everything about them stays between them and us.
III. Wholesale and distributor accounts
If you buy regularly or in quantity — a club outfitting a team, a coach ordering every season, a school, a studio, or a shop selling our work on — we open a trade account and price it so that most of the margin ends up on your side of the table. That is the whole idea: you keep the relationship with the skater, we make the dress.
| Retail customer | Wholesale / club | Distributor | |
|---|---|---|---|
| Who it is for | A skater buying one dress for themselves. | Coaches, clubs, teams and schools ordering for their own skaters. | Shops, resellers and studios selling our work on. |
| What you pay | The price published on the product page. | Our trade price — lower on every style in the shop, not just a few. | Trade price, plus a band for the volume you commit to. |
| How it is set | Published. No haggling, no fake “was” price. | Set once when we open your account, and you can ask us to move it. | Quoted by hand against your order list. |
| What you see | Retail prices everywhere. | Trade prices on every product page, as soon as you are signed in. | Trade prices, plus a written price list. |
| How to get it | Nothing to do — just order. | Email us with what you skate and roughly how many. | Email us with what you sell and roughly how many a year. |
You do not have to buy inventory. We ship to whichever address you give us — each dress straight to your skater, or all of them to you, whichever suits how you work.
A wholesale account only ever sees trade numbers, and your skaters see retail ones. Nobody can look over your shoulder and see what you are paying.
Trade pricing does not mean a cheaper dress. Every dress is still made to that skater's own measurements in 12-35 days, with the same crystals and the same finish as a retail order — and delivered worldwide in 12-35 days, usually 15-25.
There is no partner portal and no tier you have to climb. Write to us, tell us what you need, and the same small team answers — the people who cut the dresses.
A trade account buys at trade price on every product, so it cannot also apply a discount code — that would be two discounts on one order, and it would blur the price you quote your own skaters. If you want to pass a discount to your skaters, that is what a code from us is for: it goes on their retail order, not on yours. Points still come off your total as usual.
How it starts
- Write to us One line is enough: who you are, roughly how many skaters or viewers, and whether you want codes, a link or trade pricing. No form to fill in.
- We set you up Codes issued, or a wholesale band put on the account you already have, or your link switched on. Usually the same day, and it costs nothing.
- You hand it out Your codes, your link, your prices. You decide who gets what — and whether anyone ever knows you are working with us.
- We make and ship Skater sends measurements, we cut the dress to them in 12-35 days, and it lands anywhere in the world in 15-25 days (12-35 in total).
Questions partners ask us
Is there a fee, a contract or a minimum spend?
No, to all three. Nothing to sign, nothing to pay up front, no quota you have to hit, no revenue threshold before your link starts paying. If it stops being useful to you, you stop handing things out — we will not chase you.
I am a coach — do I have to post about you?
No. Some coaches hand codes out quietly, one to one, and some run them as a club prize. Both suit us fine. We would rather you only say things you actually believe.
I have an audience. Do I need a code as well as a link?
No. The link is the thing that pays you, and it pays on every completed order for years rather than once. A code is for someone who wants to hand a plain discount to their own people without any reward attached to it — coaches mostly. If both make sense, we will set up both.
When exactly does a referral pay out?
When we mark the order complete. It is credited to your account as points, 1 point = $1, and it shows up as its own line in your points ledger with the date, the order and the running balance. You can watch orders arrive earlier than that on your referrals page, which lists each one with its order number and total as soon as it is paid.
Can I see the orders my viewers placed?
The orders, yes — the people, no. Your referrals page lists every paid order that came through your link: order number, date, what it was worth, and what it earned you. That is enough to reconcile every reward we have paid you. It is deliberately not enough to identify anyone: no names, no emails, no measurements, no delivery details. Your viewer's side of the deal stays their business.
Is the reward cash, or credit?
It is a real balance held as points, and 1 point = $1. Spend it on your own orders at checkout, or ask us to pay it out to your PayPal at the same rate — email us with “payout” in the subject line and the address to send it to. Payouts are sent by hand, the rate is the same either way, and there is no portal to sign up to.
Can I take the money out, or is it stuck as store credit?
You can take it out. Points cash out to PayPal at 1 point = $1, the same rate you would get spending them on a dress, so there is no penalty for wanting the cash instead. Write to us when you want a payout — it is handled by a person, not a button, and we will confirm the balance before we send anything.
Who handles the money and the measuring?
Your skaters or viewers pay through the site and send us their own measurements. You never take a payment, never chase a size chart and never handle a return. Your part is the code or the link, and the introduction.
How much can a code be worth?
That depends on what you are doing: a batch for a whole club is set differently from a single thank-you. Tell us the shape of it and we will say what is possible rather than quote you a range.
Can you make one design in a spread of sizes?
Yes — that is the most common club order, and it is priced by hand for the quantity. Send the quantity, the style and the date you need them by.
What if a code has expired before a skater uses it?
Tell us and we will issue a fresh one. We would rather have the order than the last word about an expiry date.
Tell us what you have in mind
A club, a team, a school, a shop, a channel — or a coach with twelve skaters and no patience for markup. Write to us and we will put something together that makes sense for both sides.